Why do photographers need Behind the Scenes Branding Photography?
A few weeks ago, I was hired by Maris Kirs Photography. It was an honor to join her on a destination Senior Photoshoot. I was there to get some behind-the-scenes images for her senior sessions in Tampa, FL.
Maris recently rebranded to senior photography. She wanted images to show clients what it is like to work with her. Looking at a photographer’s portfolio may help you decide if you want to book them. Observing their level of care, posing knowledge, guidance, and lighting search takes it up a notch.
Behind the Scenes Branding Photography Builds Trust with Clients
- Clients see the amount of work and care you put into capturing each photograph. This will build trust and confidence in your abilities.
- They can see the time and effort you put in therefore more likely to trust you with their senior portraits.
- Creating personal connections with your clients and fosters a sense of community and belonging.
Promoting Your Business on Social Media
Using behind-the-scenes video and photography can help you promote your senior photography business on social media. Social media platforms like Instagram, TikTok, and Facebook are perfect for sharing behind-the-scenes content.
By sharing this type of content, you can increase engagement and reach with potential clients. Therefore, it also helps showcase your personality and style, which can help attract clients who resonate with your brand.
Building trust with clients, creating personal connections, and promoting your business on social media, can set your business apart from the competition and attract more clients. If you are interested in booking a complimentary call with Kay, click here. Let’s talk and let me show you a different perspective on your business!