Content is the lifeblood of any social media campaign. And while it’s best to create new content all the time, it is helpful to repurpose existing material into something fresh and new. You only have so much time in the day and one of the best ways to save it is by using what you’ve already created in your email newsletter or website copy to create new content. Repurposing your content allows you to reduce costs, save time and increase your overall reach on social media platforms.
Creative Ways to Repurpose Content
Repurposing saves time and money. If you’re looking to create more content, but don’t have the time or budget to write something new every time, repurposing can get more mileage out of your original content.
1. Create Instagram Carousel Post Using Evergreen Material
Go through your existing website copy and blog posts to pull evergreen material and turn them into an Instagram carousel post. You can pack a lot of content into one carousel. This type of post is similar to a slideshow of posts that users can control manually.
2. Create LinkedIn Post Using Same Graphic From Instagram
LinkedIn is a professional platform so do remember to adjust the copy that goes with the graphic you pulled from your Instagram post. Tailor it to give it a more professional tone for LinkedIn and optimize the content for the platform.
3. Convert Long Format Connect Into Short Segments
Take any long format content such as blogs or articles and separate information into small, powerful and valuable segments. Share those as their own post across other social media platforms such as Facebook, Instagram and Pinterest.
4. Add Videos or Images To Visually Connect
Be mindful to resize any graphic you use to the correct image dimension for each social media channel. You can use the same content information, but pair with different images on several platforms. 56 percent of marketers use visuals in all of their marketing content.
5. Repurpose Content With Interactive Features
Repurpose your existing infographics by making them interactive! Try adding links to relevant articles or other useful resources in the footer of the image. Use polls, surveys or tweets to get feedback on what content people like best.
6. Drive Traffic With Pinterest Pin
You can drive a ton of traffic back to your blog, website, or original video through a Pinterest pin graphic.
7. Slice YouTube Video Into Short Pinterest Pin Videos
The 15 to 60-second Pinterest pin videos can make use of snippets from your longer YouTube video content.
Consultation For Best Ways To Repurpose Content
A strategy to repurpose content for social media is a must-do if you want to keep your audience engaged and coming back for more. The benefits of repurposing content include increased engagement, higher click rates on links, lower costs from creating new content, and more ad revenue from sharing older posts on other platforms like Facebook or Twitter.
River Eight and Co is here to help you with ideas and tips on creating social media content. Contact us today for a consultation.
