Are You on These 3 Top Social Media Platforms?

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Are you ready to level up your business and attract more clients? If so, you’ll need to know the top social media platforms. And if you are like most businesses, it’s a good idea to focus on more than one social media platform at a time. Get in on these three top social media platforms to attract as much attention to you and your business as possible.

Facebook — The Leading Social Media Platform

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Facebook is the world’s most popular social media platform and has over 2 billion users. If you’re looking for a way to connect with your existing customers and reach new ones, Facebook is a good place to start.

Facebook has many features and benefits, including:

  • Business pages that allow you to interact with your customers and engage them in a customized way.
  • Groups are a great place to get the word out about your business and offer exclusive discounts to members.
  • Use events as a marketing tool by offering special promotions or incentives for attending an event at your store.

Facebook is a great way to get the word out about your business and engage with customers, but it’s important to keep in mind that you can’t just create a page and expect people to find it. You need to work hard at promoting your page by sharing posts regularly, participating in discussions, and offering value to your audience.

Join groups in your business niche and give value.  To attract attention and establish authority in your field, the number one thing to do is to offer genuinely helpful advice to others.

Instagram — Scroll-stopping Images Matter on Social Media Platforms

A screenshot of Instagram app open on a smart phone screen.

Instagram makes it easy to engage with followers in a visual way using pictures and short videos. Getting started is free and businesses can establish a significant following without spending a dime but may take some time. To speed up the process, advertisement and sponsorship opportunities exist.

Instagram is a visual platform, so it’s important to use images that are beautiful, engaging, and shareable. Here are some tips for creating visually appealing Instagram posts:

  • Use high-quality professional images, especially for product shots and lifestyle images.
  • Make sure the lighting is good and that you’re not overexposing or underexposing your photos.
  • Keep the colors consistent in each photo and stick to your brand color palette.

Ideally, you need a collection of on-brand images to use for all your marketing ventures. A personal branding photography company such as River Eight and Co can ensure that you have an array of ready-to-use images that are not only eye-catching but strategically designed to evoke your brand message and purpose through visuals.

It’s also important to note that Facebook owns Instagram, so if you’re looking to connect with an audience on multiple social media platforms at once, this is one way to do it.

YouTube — Video Content Proves To Be More Engaging Than Ever

Youtube is open on a laptop on a desk as well as on a cell phone being held with a hand.

With more than 2 billion users worldwide, YouTube is an effective video platform for business marketing. It offers a centralized platform for your audience to view and engage your videos.

More and more businesses are moving toward video over static content. To boost engagement, upload videos regularly and encourage viewers to subscribe. Another tip is to engage with similar content uploaded by other users. Like and comment on videos uploaded by other users. Not only might those users stumble upon your videos and channel, but anyone else who sees that comment or like might as well. Do this with videos that have a similar topic, interest or theme as yours to attract new viewers.

Final Thoughts on Social Media Platforms

There you have it—the three top social media platforms for your business. And if you want to stay on the cutting edge, there are new platforms popping up all over the place! Don’t forget that just because a platform is popular now doesn’t mean it will always be so. It pays to be aware of what’s going on in this rapidly changing industry so you can plan accordingly (and avoid being blindsided).

Five people leaning against a wall and each holding a smart phone using a social media platform to connect.

Depending on your business niche, other forms of social media platforms may be more appropriate. If you are unsure about which outlet is right for your business — River Eight and Co can help. Reach out to us for branding consultation and personal branding photography. It’s time to get serious about your social media marketing.

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