No matter what occupation you are in — consultant, entrepreneur, author, coach, musician, influencer, you need to stand out from the sea of those offering the same services and products. Distinguishing yourself as a unique brand using personal branding photography is no longer an option. This marketing strategy can make a difference whether you are wildly successful in your field or not.
What is Personal Branding Photography?
Personal branding photography is using a fully orchestrated and strategically designed library of images to elevate your presence and attract clients to your business. Whether headshots, lifestyle or portraits, these photographs show what makes you and your business special. You can use these images in all your marketing endeavors, including on social media platforms.
When your photos coincide with your overall brand image and feel, it gives you a distinct identity in the mind of your target audience and consumers.
The marketing rule of 7’s suggests that it takes the general public a minimum of seven times of exposure to your brand before they buy it. The idea is to make potential customers aware or familiar with your brand. The more familiar your brand is, the more likely they are to purchase from you in the future.
Why Do You Need Personal Branding Photography?
In today’s crowded marketplace, it’s not enough to have a great business and offer top-notch services and products. You need to make sure your audience can see and understand what makes you unique. This is where personal branding comes in. Because it helps you build a following, attract clients, showcase your expertise, and display your personality. Your image allows your potential customers to understand why they should choose you over anyone else.
Every professional can benefit from a well-planned branding session with a skilled photographer. People buy from those whom they know, like, and trust. Likewise, with a collection of photos that are cohesive in design and feel, your marketing collaterals will reflect the expert that you are in your field of work.
Where Should You Take These Photos?
Photoshoot location depends on the type of business you are in. If you have an online business, photos of you on your laptop at your home office or café would be appropriate. In addition, other locations include a library, beach, and other outdoor places.
For a brick-and-mortar business, a photo session can take place at the business location. Some lifestyle images, close-ups, headshots, and lay flats can also be included.
Product-based businesses need expert lighting and composition tailored to capture your products’ best angles. Those may need to be at an indoor studio where lighting can be meticulously controlled.
How Do I Find The Right Photographer?
Preferably a photographer who specializes in personal branding photography, has a portfolio of work you like, and a professional who takes the time to understand your business and your goals. River Eight and Co offers a 30-minute discovery call to interested clients. During this time, it is important to make sure both sides are a good fit for the project.
Personal Branding Photography Becoming Ever More Important
Your personal brand is the first impression people have of you. Therefore, personal branding photography allows you to showcase your personality and tell your story through images. As technology advances and users become more and more drawn by visuals, personal branding photography will become even more important to get noticed online and to build trust with your audience.
Schedule your complimentary discovery call with River Eight and Co. Set yourself apart to attract new clients, potential employers and build trust between you and those who engage with your business over social media.
